2020 Kick Off Event: Marketing to Gen Z

Jan 16, 2020

Marketing to Generation Z is not 'nice-to-do'. It's a must. We're excited to take you through some key considerations. Join us Tuesday, January 21st from 7-8:30 a.m. at Heist Brewery for round-robin discussion. First, grab delicious coffee from The Hobbyist and network with local digital marketing professionals. Following that, you'll go through six 10-minute presentations, and have a chance to ask questions of the presenters once it's all over. Sound like a lot? It absolutely will be, but it'll kick your year off in style. Here are the presentations and associated experts:


  • Gen Z Overview | Kathleen Hessert, Founder at We R Gen Z
  • Gen Z Social Media Channel Strategy | Amie Kiehn, Social Media Manager at Carolina Panthers
  • Content Strategy for Gen Z | Christian Bochicchio, Content Strategy Manager at AvidXchange, Inc.
  • Experiential Marketing for Gen Z | Jackie Adkins, Account Supervisor at GMR Marketing
  • Hiring Gen Z | Amy Stein, Founder & Chief Talent Officer at Market Hero
  • Innovating Multimedia in 2020 & Beyond | Meredith Dean, Program Coordinator at Seacrest Studios & Founder at The Dean's List

Grab your ticket(s) here.

Sponsored by Heist Brewery and The Hobbyist.

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