Social Media Listening-Panel & Networking

Oct 2, 2018

As social media professionals, social media listening can mean so many different things. Join us next week and hear from our panel of social media experts on what exactly social media listening is, why it's important and how to apply it to your social media strategy.

We will gather on Tuesday, October 9th from 6:00 - 8:00 pm in the private event room at Birdsong Brewing Company. Please enter this room through the patio, not through the main tap room.

BEVERAGES ARE ON US (2 per person) - so please order them from the private event room bar so they can be charged to SMCLT.

Here is a look at our panelists and moderator:

Morgan Conroy

Bottle Cap Group Marketing Director, Morgan Conroy, has spent the last 4 years in restaurant and bar marketing in the Carolinas. A savvy social media content creator for 14 locations and 10 concepts. A hybrid of traditional and digital marketing with experience in Public Relations, Events Promotions, Media and Community Relations. Morgan holds a BA in communications from Roanoke College and a member of SMCLT. In her spare time, she enjoys posting to her foodie account @sliceofclt and traveling to new destinations around the world.

Gisela Clark

Gisela Clark is a digital marketing professional working as the Senior Digital Marketing Specialist for Columbus McKinnon in Getzville, New York. She has 20 years B2B marketing experience, with the last 10 years focused on social media and digital initiatives. Gisela spent 5 years living and working abroad which fueled her passion for foreign language and culture. She is now a Fort Mill resident and mom.

Cassie Bernat

Cassie Bernat is a social media marketing professional currently working as the Social Media & Content Marketing Manager at ACN in Concord. She has 7 years of social media marketing experience for brands like Chiquita, Fresh Express, Off Broadway Shoe Warehouse, and Rack Room Shoes. Cassie is originally from Indiana and is a huge Notre Dame and Colts fan. Cassie has lived in Charlotte for 6 years and just recently made the leap from Uptown living to the suburbs, just having moved out to Waxhaw.

Joannah Long

As a Digital Marketing Communications Specialist at Fairway Independent Mortgage Corp, Joannah Long works with a skilled team of marketing and communications professionals to build brand awareness for multiple locations across the Charlotte, Wilmington and Charleston regions for Fairway, known for exceptional customer service. Joannah’s focus is to create engaging content for B2B and B2C stakeholders and develop and share marketing, social media and event best practices with the sales team.

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