Written by: Brittany Vaill, Social Media Manager, Discovery Place
While no two nonprofits are ever the same, there is a recurring theme of non-profit professionals wearing multiple hats in their day-to-day job roles. Chances are, social media management is one of those hats. For those professionals, we decided to partner with SHARE Charlotte to bring experts, resources and networking opportunities to nonprofit professionals all throughout Charlotte.
Participants “speed-dated” through four categories including:
Here is a recap of what we learned.
Note: Members will receive a detailed overview of the tips from this event. Below is just a brief summary.
Social Media 101 + Content Development with Joannah Long, Marketing Manager at Amelie's French Bakery and Cafe and Katie Rains, Marketing and Events Coordinator at OrthoCarolina Research Institute
Joannah and Katie’s section kicked off with a few tips on creating relevant, interesting content and how to organize the influx of content you may be working with.
How to create meaningful and lasting content:
Paid Social Ads with Heather Sackett, Marketing Director at Carolina Foundation Solutions and Kelly Buck, Inbound Marketing Strategist at Stratagon.
While nonprofit organizations vary in size, so do their ad budgets. Whether you have a large advertising budget or a small budget there is always a way to use Facebook, Instagram or Google advertising to your advantage.
Heather and Kelly left us with a few tips to get the most out of our paid social ads.
Event Marketing with Morgan Conroy. Marketing Director at Bottle Cap Group
It’s hard to find a balance between a full-on sales pitch and subtle reminders when it comes to marketing a big event for your nonprofit. Morgan shared 10 simple ways to use social media for event marketing.
Here are 5 of those tips:
Influencer Marketing with Myasia Burns, Social Media & Public Relations Manager at Red Ventures
Instagram is now in the age of Influencer Marketing and has been for quite a while. This poses a challenge for nonprofits with a small budget and a niche audience. With Myasia’s help, we learned that anyone can benefit from Influencer Marketing as long as they follow these simple tips.
We’re thankful for all the nonprofits in our community and the work they do. Hopefully, with this workshop, our Marketing and Social Media friends in these roles were able to gain some key takeaways that they can incorporate into their strategies.
Also, a shout out to Hygge for providing space for this event!
We’ll see you at our next Social Media Charlotte event!
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