Recap by: SMCLT Board
Jason Keath, the founder of Social Fresh, did an Instagram Takeover for us on Monday, April 27 to share his insights and expertise about how best to pivot your social media strategy during these uncertain times and give general social media advice. Social Fresh is focused on
You may already recognize Jason’s name as the founder of Social Media Charlotte. Below you will his takeover.
Jason’s top social media skills (main focus):
What your top social media platform?
Twitter. Social Fresh really came out of TwitterUps in Charlotte and then the community that formed around them. The platform has changed, but Twitter is coming back to the community mindset and is thriving in a completely different way then the platform existed 10+ years ago. This is where we (Social Fresh) have the largest community and the largest global reach as a business.
Jason’s favorite social accounts to follow:
Should your business be on TikTok?
How often should you be posting on each channel?
Consider doing an audit for your business to see what works per industry.
Generally speaking (at a minimum):
• Facebook: treat each post as a campaign because it is hard to break through all the noise
• Twitter: at least, daily
• Instagram: 3 times a week
• LinkedIn: 1 - 2 per week; posts stick around on much longer on this platform
Are Facebook Groups worth it?
Facebook Groups are a great tool but it’s a community and you need a community manager. Using Facebook Groups can be a great organizational tool.
Examples of business that do it well:
How do you gain more followers (specifically on Twitter and Instagram)?
This is one of the biggest challenges most brands have.
Two methods that work well:
What content trends are still working and that people are interested in during this time (advent COVID-19)?
Learn more about Social Fresh here!
A big thank you to Jason Keath of Social Fresh for sharing his insights about knowledge with us! We are grateful to you for continuing to support SMCLT.
SMCLT Instagram Takeover
Are you interested in taking out the SMCLT Instagram account? If so, please email email@example.com with your request and idea.
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