Asha Ellison

VP of Communications

What you love about social media?
I love that social media is a tool to build and foster community, as well as a forum that amplifies and challenges voices. It’s fun to follow businesses, brands and people who interest you, but it’s most wonderful when they engage with – and hear – you, too!

Your favorite spot to hang out in Charlotte?
I'm a foodie and nature aficionado so any beautiful park tickles my fancy, as well as exploring food spots around the city. I'm a big fan of Optimist Hall and the food stalls at Camp North End. 

Your favorite social media/marketing news outlet?
I don’t know if HubSpot counts as one, but I always love to see the research and reports on their blog. I also value news and content from Social Media Today.

Website/blogs: Social Media Examiner and Sprout Social. I also use Feedly to aggregate all of my social media news.

Your favorite social media channel & why?
Twitter through and through. It’s a hub of ideas, humor, and always-current commentary. It’s also a great way to find people with varied, original thoughts and experiences who brands can later tap as contributors to think-pieces or to help create content for blogs, marketing campaigns, etc.

Asha Ellison