Submitted by SMCLT Board
Influencer marketing is a form of collaboration and can be generally defined as a form of social media marketing involving promotion or endorsements of a product, service, or campaign from influencers, people and organizations.
Speaker Erin Breeden, the CEO and Head Mermaid of Blue Tide Creative, breaks it down to something a little more bite-size,
“Identifying and partnering with someone who has reach and proven trust from their followers. Known for their authentic messaging, they can convince people to buy whatever you are selling, telling, or showing.
Erin shared what all marketers need to know - the good, bad, and ugly - about influencer marketing to Social Media Charlotte members and guests on September 18 at Advent Coworking.
Here are some key takeaways:
There is No Quick Fix
Influencer Marketing Isn’t a New Concept
Types of Influencers
PRO TIP: Do not discount micro-influencers with smaller followings as their followers can be even more engaged with the sponsored content the micro-influencer posts.
Laws and Liability
Protecting Your Brand
Tools to Verify
Do your research
PRO TIP: Engagement rates: 2-3% engagement is good and anything else above that is fantastic
Influencers vs. Brand Ambassadors
Creating brand ambassadors can be a better fit for some brands because:
Removing the Gray
Make it easy on the influencers by providing very clear expectations
Fees range depending on experience and stats. Most influencers have a set number
Based on information from Digiday, there is a baseline per post for Instagram:
“Ninety-two percent of consumers trust reviews and recommendations from friends, family, existing customers, and trusted advisers (like influencers) over corporate ads.”
If you are looking into adding influencer marketing to your overall strategy (as many marketers are these days), make sure you know what your goals are and do your research as there are a plethora of influencers out there. It is important to your brand that you select the right ones to work with to help your company for success in this arena.
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